This microsite shows the culmination of the development work undertaken with Dan and Mark to rationalise brand identities across all channels – web, signage, vehicle wraps, merchandising and print media; and provide a consistent cross-brand identity that identifies each brand as part of the Rose Group.
The project objective was to rationalise the various designs currently in use to provide a consistent brand identity thereby minimising disruption whilst transitioning from old to new.
This included an audit of existing assets and guidelines; evaluating legacy artwork – stationary, signage, merchandising etc.; and developing an action plan.
This included identifying inconsistencies and defining the primary brand colours, developing colour pallets for each brand; and introducing a cross-brand core pallet.
This included sourcing a replacement ROSE logo-type font for the undefined font used in the original Brave Creative design; developing a core design framework that can be applied across all brands; and aligning the Pattrick & Thompsons logo with the Rose brand.
This included selecting a secondary font that could be used across all channels; and the development of a house-style and tone-of-voice guidelines – what fonts with which style should be used for titles, headings, signage, key messaging, body-text, supporting information etc.
The purpose of this microsite is to allow Rose management to evaluate the revised brand identity, provide feedback and decide how far the identity should be extended – web, signage, vehicle wraps, print media – stationery, business cards, merchandising etc.
Once complete, all assets along with the supporting user/third-party guidelines will be delivered ready for use.