Previous:
Fonts & Styling
Start:
Back to beginning
Use-case Examples
Introduction
This section brings everything together – Colours, Logos and Font & Styles – to provide real-world examples of the updated brand identity in use.
On-site Signage
The mock-ups below show three signs that are either in-use or could be used in and around your physical sites.
Design Framework:
A design framework provides guidelines for third-party suppliers on how the Rose brand should be used in a given situation. In this case three onsite sign designs.
Depending upon the complexity of a design, each framework should contain the following:
- Styling: which house-style(s) should be used including any design-specific variations
- Assets: which assets should be used brand logo, symbol etc.
- Layout and Scaling: the positioning of each element and their relative size to a given baseline element – Rose Symbol, main heading etc.
Design Framework
Style II:
URW DIN SEMI-CONDENSED 700
FONT-WEIGHT: 700/EXTRA-BOLD
TEXT-STYLE: NORMAL
LETTER-SPACING: -0.025EM
Assets:
ROSE SYMBOL
Layout:
SCALE: RELATIVE
POSITIONING: BASED ON HEIGHT OF THE TEXT ELEMENT
SERVICE OFFERINGS:
Design Framework
Style II:
URW DIN SEMI-CONDENSED 900
FONT-WEIGHT: 900/BLACK
TEXT-STYLE: UPPERCASE
LETTER-SPACING: -0.02EM
Assets:
NONE
Layout:
SCALE: RELATIVE
POSITIONING: BASED ON HEIGHT OF THE TEXT ELEMENT
Examples:
Key Messaging:
Design Framework
Style II:
URW DIN SEMI-CONDENSED 700
FONT-WEIGHT: 700/EXTRA-BOLD
TEXT-STYLE: NORMAL
LETTER-SPACING: -0.025EM
Assets:
ROSE SYMBOL
Layout:
SCALE: RELATIVE
POSITIONING: BASED ON HEIGHT OF THE ROSE SYMBOL
Examples:
Customer Information:
Design Framework
Style II:
URW DIN SEMI-CONDENSED 900
FONT-WEIGHT: 900/BLACK
TEXT-STYLE: UPPERCASE
LETTER-SPACING: -0.02EM
Assets:
ROSE SYMBOL
Layout:
SCALE: RELATIVE
POSITIONING: BASED ON HEIGHT OF THE ROSE SYMBOL
Examples:
Website Mock-ups
The three website mock-ups shown below have been produced to give an indication of what the updated brand identity could look like.
Notes:
- The design is loosely based on the Rose Recycling & Skip Hire website and is not intended to replicate your current e-commerce sites.
- Having briefly looked at your e-commerce platform provider’s support pages, I noticed there is a section on modifying the CSS. This would allow you to update the sites to take on the updated brand identity
Rose Building Supplies
Opens in a new browser-tab
Pattrick & Thompsons
Opens in a new browser-tab
