Previous:

Overview

Next:

Logos

Brand Colours

Note:

Colours have been defined for use across the main colour-spaces:

  • HEX: web/online
  • RGB: standard design-work/low-volume printing
  • CMYK: high volume – magazines, brochures etc.
  • Pantone: spot-colour printing – business cards etc.

Primary Colours:

The pallet is a development of the primary colours set out by Lowman Miller Associates with the inclusion of the following:

  • Recycling & Skip Hire Green: introduced during the website development
  • P&T Green: as specified by DSD Printers
  • Light-Grey: added to provide a lighter shade of grey when the Rose Group and Aggregates logos are used on a dark background

Building Supplies Blue

PANTONE 280 C
rgb: (12,57,132)
cmyk: (91,57,0,48)
HEX: #0C3984

Aggregates Yellow

PANTONE P 10-16
RGB: (242,179,60)
CMYK: (0,26,75,5)
HEX: #F2B33C

Rosey Lee / Landcaping Green

PANTONE 3305C
RGB: (0,71,51)
CMYK: (100,0,68,73)
HEX: #004632

RED

PANTONE P 50-16
RGB: (108,18,19)
CMYK: (32,98,94,48)
HEX: #6C1213

Recycling Green

PANTONE: 2427 C
RGB: (6,89,29)
CMYK: (93,0,67,65)
HEX: #06591D

P&T Green

PANTONE 355 U
RGB: (25,151,93)
CMYK: (83,0,38,41)
HEX: #19975D

Mid-Grey

PANTONE COOL GREY 10 CP
RGB: (109,110,113)
CMYK: (0,0,80)
HEX: #58585A

Light-Grey

PANTONE COOL GREY 6 CP
rgb: (167,168,170)
cmyk: (2,1,0,33)
HEX: #A7A9AB

Supporting Colour-Pallet:

This pallet has been developed for cross-brand use, providing default text, background colours and a set of easily identifiable visual signpost colours.

The colours were selected to work alongside the primary and brand pallets and are all slightly muted.

Default Font Colour

Pantone: P 179-15 C
rgb: (57,57,57)
cmyk: (0,0,0,78)
HEX: #393939

Default BAckground Colour & Invert to default Colour

rgb: (255,255,255)
cmyk: (0,0,0,0)
HEX: #FFFFFF

Info-Panel Background Colour

rgb: (240,240,240)
cmyk: (0,0,0,6)
HEX: #F0F0F0

Footer Background Colour

rgb: (40,40,40)
cmyk: (0,0,0,84)
hex: #292929

Call-to-Action Highlight Colour

rgb:(255,191,16)
cmyk: (0,25,94,0)
HEX: #FFBF0F

Recycling Hightlight Colour

rgb: (125,224,71)
cmyk: (44,0,68,12)
HEX: #7EE048

Restricted / VE(-) highlight & Font Colour

rgb: (179,12,12)
cmyk: (0,93,93,30)
Hex: #B30C0C

Accepted / VE(+) highlight & Font Colour

rgb: (8,152,48)
cmyk: (95,0,68,40)
hex: #089931

Hyperlink Font Colour

rgb: (102,217,255)
cmyk: (60,15,0,0)
hex: #66D9FF

Brand Colour-Pallets

Following the introduction of an extended pallet with accent colours to support the primary brand colour on the Recycling & Skip Hire website, individual pallets have been developed for each brand.

Each pallet when combined with the supporting colour-pallet should give designers a wide enough range of colours to produce web and social media banners etc. whilst remaining on-brand.

Note:

All pallets were developed using the Adobe Colour Wheel combining analogous and shade colour theories.

Rose Building Supplies:

Primary

PANTONE 280 C
rgb: (12,57,132)
cmyk: (91,57,0,48)
HEX: #0C3984

Accent I

PANTONE: 2945
rgb: (0,91,170)
cmyk: (100,46,0,33)
hex: #005CAB

Accent II

PANTONE: 299
rgb: (0,161,222)
cmyk: (100,27,0,13)
hex: #00A2DE

Rose Recycling & Skip Hire:

Primary

Pantone: 2427 C
rgb: (6,89,29)
cmyk: (93,0,67,65)
HEX: #06591D

Accent I

rgb: (8,152,48)
cmyk: (95,0,68,40)
hex: #089931

Accent II

rgb: (12,201,64)
cmyk: (94,0,68,21)
hex: #0CC940

Rose Aggregates:

Note:

Mid-Grey and Light-Grey from the Primary-Pallet have been added to provide flexibilty when placing the logo on coloured backgrounds.

Primary

PANTONE P 10-16
RGB: (242,179,60)
CMYK: (0,26,75,5)
HEX: #F2B33C

Accent I

rgb: (242,223,61)
cmyk: (0,8,75,5)
hex: #F2DF3D

Accent II

rgb: (242,201,61)
cmyk: (0,17,75,5)
hex: #F2C93D

Mid-Grey

PANTONE COOL GREY 10 CP
RGB: (109,110,113)
CMYK: (0,0,80)
HEX: #58585A

Light-Grey

PANTONE COOL GREY 6 CP
rgb: (167,168,170)
cmyk: (2,1,0,33)
HEX: #A7A9AB

Pattrick & Thompsons:

P&T Green

PANTONE 355 U
RGB: (25,151,93)
CMYK: (83,0,38,41)
HEX: #19975D

Accent I

rgb:(32,173,108)
cmyk:(82,0,38,32)
HEX: #20AD6C

Accent II

rgb: (23,126,78)
cmyk: (82,0,38,51)
HEX: #177E4E

Rosey Lee Cafe:

Rosey Lee/ Landscaping Green

PANTONE 3305C
RGB: (0,71,51)
CMYK: (100,0,68,73)
HEX: #004632

Logo Secondary Colour

Pantone: P 143-8 C
rgb: (0,128,49)
cmyk: (100,0,62,50)
HEX: #008031

Accent I

rgb: (0,157,60)
cmyk: (100,0,62,38)
HEX: #009E3C

Accent II

rgb: (0,188,6)
cmyk: (100,0,97,26)
HEX: #00BC06

Rose Group:

Note:

Accent colours have not been added to the Rose Group pallet as there are so many colours used in the logo design, it would be difficult to find a set of complementary accent colours.

Building Supplies Blue

PANTONE 280 C
rgb: (12,57,132)
cmyk: (91,57,0,48)
HEX: #0C3984

Aggregates Yellow

PANTONE P 10-16
RGB: (242,179,60)
CMYK: (0,26,75,5)
HEX: #F2B33C

Rosey Lee / Landcaping Green

PANTONE 3305C
RGB: (0,71,51)
CMYK: (100,0,68,73)
HEX: #004632

RED

PANTONE P 50-16
RGB: (108,18,19)
CMYK: (32,98,94,48)
HEX: #6C1213

Mid-Grey

PANTONE COOL GREY 10 CP
RGB: (109,110,113)
CMYK: (0,0,80)
HEX: #58585A

Light-Grey

PANTONE COOL GREY 6 CP
rgb: (167,168,170)
cmyk: (2,1,0,33)
HEX: #A7A9AB

Previous:

Overview

Next:

Logos