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USE-CASE EXAMPLES

Use-case Examples II

Website Mockup

The mockup below provides a close proximity to the Recycling & Skip Hire website.

It has been branded using the suggested Building Supplies and Supporting Colours pallets and styled with Style Option I which uses URW DIN-condensed for the headings, strapline and messaging and URW DIN for the body-text.

Primary

PANTONE 280 C
rgb: (12,57,132)
cmyk: (91,57,0,48)
HEX: #0C3984

Accent I

PANTONE: 2945
rgb: (0,91,170)
cmyk: (100,46,0,33)
hex: #005CAB

Accent II

PANTONE: 299
rgb: (0,161,222)
cmyk: (100,27,0,13)
hex: #00A2DE

Default Font Colour

Pantone: P 179-15 C
rgb: (57,57,57)
cmyk: (0,0,0,78)
HEX: #393939

Default BAckground & Invert to default Colour

rgb: (255,255,255)
cmyk: (0,0,0,0)
HEX: #FFFFFF

Info-Panel Background Colour

rgb: (240,240,240)
cmyk: (0,0,0,6)
HEX: #F0F0F0

Footer Background Colour

rgb: (40,40,40)
cmyk: (0,0,0,84)
hex: #292929

Call-to-Action Highlight Colour

rgb:(255,191,16)
cmyk: (0,25,94,0)
HEX: #FFBF0F

Recycling Hightlight Colour

rgb: (125,224,71)
cmyk: (44,0,68,12)
HEX: #7EE048

Restricted / VE(-) highlight & Font Colour

rgb: (179,12,12)
cmyk: (0,93,93,30)
Hex: #B30C0C

Accepted / VE(+) highlight & Font Colour

rgb: (8,152,48)
cmyk: (95,0,68,40)
hex: #089931

Hyperlink Font Colour

rgb: (102,217,255)
cmyk: (60,15,0,0)
hex: #66D9FF

Option I:

URW DIN-condensed

Heading:

font-family: URW DiN-condensed
font-weight: 800
Letter-spacing: -0.o1em
Line-height: 0.95em

The quick brown fox jumps over the lazy dog

Strapline:

font-family: URW DiN-condensed
font-weight: 700
Letter-spacing: -0.01em
Line-height: 0.95em

The quick brown fox jumps over the lazy dog

Default/Default Bold:

font-family: URW DiN
font-weight: 400
Letter-spacing: -0.05em
Line-height: 1.4em

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

Home Products Services FAQ About Contact

Here is a core SEO Title

Here is a Key Message to Motivate the Reader

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Heading One

Corned beef short loin tail andouille capicola, pastrami venison picanha ham strip steak jowl rump cupim. Pig ribeye burgdoggen short loin hamburger filet mignon ham hock corned beef venison chuck ham short ribs sausage capicola.

Biltong sirloin ham leberkas meatloaf spare ribs. Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Here is a key message

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Here is a key message

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Here is a key message

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Heading Two

Corned beef short loin tail andouille capicola, pastrami venison picanha ham strip steak jowl rump cupim. Pig ribeye burgdoggen short loin hamburger filet mignon ham hock corned beef venison chuck ham short ribs sausage capicola. Biltong sirloin ham leberkas meatloaf spare ribs.

  • Corned beef short loin tail andouille capicola, pastrami venison picanha ham strip steak jowl rump cupim.
  • Pig ribeye burgdoggen short loin hamburger filet mignon ham hock corned beef venison chuck ham
  • Short ribs sausage capicola. Biltong sirloin ham leberkas meatloaf spare ribs.

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Here is a heading within an Info Panel

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Here is a heading within an Info Panel

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Heading three

Corned beef short loin tail andouille capicola, pastrami venison picanha ham strip steak jowl rump cupim. Pig ribeye burgdoggen short loin hamburger filet mignon ham hock corned beef venison chuck ham short ribs sausage capicola. Biltong sirloin ham leberkas meatloaf spare ribs.

Here is another Heading

Shank kevin leberkas chislic spare ribs swine. Tenderloin sausage meatball pork chop. Strip steak tenderloin landjaeger t-bone kevin chislic burgdoggen filet mignon.

Website Footer

Style Specifications

The code shown below is the CSS font-styling for the website mockup.

Once the house-style has been finalised, the Design Specifications will include style guidelines for both print and web useage.  

				
					/* Paragraph/body text - URW-DIN */
    
    .DIN_body p, .DIN_body ul, .DIN_body ol {
       font-family: "urw-din", sans-serif;
       font-weight: 400;
       font-style: normal;
       font-size: 1.2em;
       color: #393939;
       letter-spacing: -0.03em;
       line-height: 1.5em;
    }
    
    .DIN_body strong {font-weight: 700;}
    .DIN_body a {color: #66D9FF; font-weight:700;}
    .DIN_body ul {list-style-type: square; margin-left: 20px; margin-bottom: 20px; padding: 0;}
    .DIN_body ol {margin-left: 25px; margin-bottom: 20px; padding: 0;}
    
/* Heading - URW-DIN-CONDENSED */   
    
    .DIN_con h1, .DIN_con h2, .DIN_con h3, .DIN_con h4, .DIN_con h5 {
       font-family: "urw-din-condensed", sans-serif;
       text-transform: normal;
       line-height: 1.0em;
       margin-bottom: 0.1em;
    }
       
/* Uppercase Headings - URW-DIN */ 
       
    .DIN_head h1 {font-size: 3.5em; margin-top: 0px;}
    .DIN_head h2 {font-size: 2.8em; margin-top: 60px;}
    .DIN_head h3 {font-size: 2.0em; margin-top: 40px;}
    .DIN_head h4 {font-size: 1.5em; margin-top: 40px;}
    .DIN_head h5 {font-size: 1.2em; margin-top: 20px;}
    
    .DIN_head h1, .DIN_head h2, .DIN_head h3, .DIN_head h4 { 
        color: #393939; font-weight: 800; text-transform: uppercase;
    }
       
/* Lowercase Straplines - URW-DIN  */     
    .DIN_strap h1, .DIN_strap h2, .DIN_strap h3,  .DIN_strap h4 {
        color: #393939;
        font-weight: 700;
        letter-spacing: -0.01em;
        line-height: 0.95em;
        margin-bottom: 10px;
        margin-top: 0px;
    }
    
/* General CSS */

    .title h1, .title h2, .title h3 { margin: 0px!important;}
   
   @media only screen and (min-width: 768px) {
   
        .title {font-size: 1.5em; letter-spacing: -0.05em;}
    }
    
    .sml p, .sml ul, .sml a {font-size: 1.0em!important;}
    .wht h1, .wht h2, .wht h3, .wht p, .wht ul {color: #fff!important;}
    
    
				
			

That’s all Folks!

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