Colours & Logos

With the Primary Colours established in our last meeting, this page sets out the finalised Rose brand logos with colour options for review.

Colours

Primary Colour-Pallet:

The pallet is a development of the primary colours set out by Lowman Miller Associates with the inclusion of the following:

  • Recycling & Skip Hire Green
  • P&T Green: as specified by DSD Printers
  • Light-Grey: added to provide a lighter shade of grey when the Rose Group and Aggregates logos are used on a dark background.

Building Supplies Blue

PANTONE 280 C
rgb: (12,57,132)
cmyk: (91,57,0,48)
HEX: #0C3984

Aggregates Yellow

PANTONE P 10-16
RGB: (242,179,60)
CMYK: (0,26,75,5)
HEX: #F2B33C

Rosey Lee / Landcaping Green

PANTONE 3305C
RGB: (0,71,51)
CMYK: (100,0,68,73)
HEX: #004632

RED

PANTONE P 50-16
RGB: (108,18,19)
CMYK: (32,98,94,48)
HEX: #6C1213

Recycling Green

PANTONE: 2427 C
RGB: (6,89,29)
CMYK: (93,0,67,65)
HEX: #06591D

P&T Green

PANTONE 355 U
RGB: (25,151,93)
CMYK: (83,0,38,41)
HEX: #19975D

Mid-Grey

PANTONE COOL GREY 10 CP
RGB: (109,110,113)
CMYK: (0,0,80)
HEX: #58585A

Light-Grey

PANTONE COOL GREY 6 CP
rgb: (167,168,170)
cmyk: (2,1,0,33)
HEX: #A7A9AB

Brand Logos

These logo combine the final designs established in the development stage with the Primary Colour Pallet.

In some instances multiple variations and shown so you can pick out which versions you want to include. 

Rose Group

Version I:

Core colours with Mid-Grey on a white background

Version II:

Core colours with Light-Grey on a dark background

For Consideration:

I am not sure these colours work that well on a dark background.

It might be worth contacting the company that produces your polo-shirts and obtaining the cotton- colours to add them to the pallet.

Thinking about it, It might be worth approaching your preferred clothing, signage and vehicle wrap suppliers to provide “nearest colours” for the core fabric types they use. Whilst they may not be able to exactly match the Pantone/CMYK/RGB colours, at least you will have a baseline pallet that can be supplied to other suppliers to ensure consistency.

If you provide me with their company details, I will obtain the specifications for you.

Building Supplies

Version I:

Building Supplies Blue on a white background

Vesrion II:

White on a Building Supplies Blue background

Aggregates

Version I:

Aggregates Yellow on a white background

Version II:

White on an Aggregates Yellow background

Version II:

Default Font Colour (from the supporting colour-pallet) on an Aggregates Yellow background

Version III:

Aggregates Yellow symbol with Mid-Grey text on a white background

Version IV:

Aggregates Yellow symbol with Light-Grey text on a dark background

Recycling & Skip Hire

During stage two of the Logo Design two versions of the updated Recycling & Skips logo were presented. To the best of my knowledge, a final selection was not made and is presented below.

Design I:

Recycling & Skips adheres to the brand identifier design specifications – examples are shown in versions I and II below.

Design II:

Adheres to the brand identifier design.

EXCEPT: increased letter-spacing so that the second ‘S’ of SKIPS aligns with the right-hand edge of the ‘E’ in ROSE – examples are shown in versions III and IV below.

Version I:

Recycling Green on a white background

Version II:

White on a Recycling Green background

Version III:

Recycling Green on a white background

Version IV:

White on a Recycling Green background

Pattrick & Thompsons

Version I:

P&T Green on a white background

Version II:

White on a P&T Green background

Update Colour-Pallet:

Updated colour-pallet based on the revised P&T Green applying the same colour-theory used in the development of the other brand pallets.

P&T Green

PANTONE 355 U
RGB: (25,151,93)
CMYK: (83,0,38,41)
HEX: #19975D

Accent I

rgb: (39,199,106)
cmyk: (80,0,47,22)
HEX: #27C76A

Accent II

rgb: (23,126,78)
cmyk: (82,0,38,51)
HEX: #177E4E

Accent III

rgb: (79,201,91)
cmyk: (61,0,55,21)
HEX: #4FC95B

Rosey Lee Cafe

As agreed, I have produced two versions of the Rosey Lee logo using Recycling Green and P&T Green as the accent colour – versions I and II.

I am not convinced either of these colours work, so I have introduced a third version which takes the Accent I from the new Rosey Lee colour pallet shown below.

Original Design:

Original Lowman Miller colours – Rosey Lee/Landscaping Green and Accent Green on a white background

Version I:

Rosey Lee/Landscaping Green and Recycling Green on a white background

Version II:

Rosey Lee/Landscaping Green and P&T Green on a white background

Version III:

Rosey Lee/Landscaping  Green and Accent I on white background from new colour pallet

Suggested Colour Pallet

Colour-pallet based on the Rosey Lee/Landscaping Green applying the same colour-theory used in the development of the other brand pallets.

Rosey Lee/Landscaping Green

PANTONE 3305C
RGB: (0,71,51)
CMYK: (100,0,68,73)
HEX: #004632

Accent I

Pantone: P 143-8 C
rgb: (0,128,49)
cmyk: (100,0,62,50)
HEX: #008031

Accent II

rgb: (0,157,60)
cmyk: (100,0,62,38)
HEX: #009E3C

Accent III

rgb: (0,188,6)
cmyk: (100,0,97,26)
HEX: #00BC06

Up-and-Over Logos

I have the up-and-over logo designs sitting in the wings. Once the core logo-set has been sellected, I will produce the up-and-over versions.

Over to you!